Launched in the summer of 2009, the CARRERA Sunglasses Escape began in New York City as an answer to a much-needed urban retreat. An immediate hit, the CARRERA Sunglasses Escape refined the idea of a “stay-cation” and became the ultimate getaway for celebrities and tastemakers alike. In 2010, the brand took the concept on the road, executing CARRERA Sunglasses Escapes in major cities throughout the country like Austin, Miami, New York City, Los Angeles, Las Vegas and Chicago. From a luxurious sanctuary during SXSW or an escape from the chaos of NYC, the CARRERA Sunglasses Escape was the place to be and be seen.
Media impressions reached over 300 million generating buzz from weeklies, dailies and national print, TV and online including NYLON, BlackBook, InStyle, WWD, People, Us Weekly, Star Magazine, In Touch Weekly, Life & Style Weekly, New York Post, New York Daily News, E! News, KTLA, and more. Get ready for the 2011 summer tour!
