Style icon Alexa Chung partnered with Madewell, the heritage denim label that is part of J.Crew Group, to create an exclusive collection—her first-ever collaboration with any label—that debuted for fall 2010 at the Bowery Terrace. Chung translated her widely admired aesthetic and irreverently sexy tomboy look to the limited-edition Alexa Chung for Madewell collection, which included covetable jeans and a tightly-edited group of key pieces to wear with them. The collection was sold through madewell1937.com and in Madewell stores nationwide.
Media impressions reached over 100 million generating buzz from weeklies, dailies and national print, TV and online including Vogue, Vanity Fair, InStyle, WWD, Star Magazine, In Touch Weekly, Life & Style Weekly, New York Magazine, Metro New York, am New York, Extra, Good Day New York and more.
