Lifestyle | Fashion | Beauty
LFB Media Group is a multi-disciplined public relations agency specializing in lifestyle, fashion and beauty brands. Combining the personal attention found at boutique firms with big agency know-how, we offer our clients a wide range of services including strategic media outreach, product placement, promotions, co-branded partnerships, event planning and execution, celebrity seeding and more.
Every PR firm will tell you that they ‘think outside the box.’ At LFB Media Group, we challenge ourselves to deconstruct the box and use each individual piece to produce a one-of-a-kind composition that truly captures the essence of your brand. We navigate through today’s information overload to design – and execute – strategic media campaigns that create real results. Our handpicked team of PR specialists, trend experts and media strategists work together to develop revolutionary new programs geared to drive sales and increase capital within your company. From traditional print outlets to cutting-edge social media platforms, LFB knows how to expose your brand to its target audience.
Anyone can secure media coverage of a new product launch or store opening. We understand how to get ink beyond the usual suspects and create new industry trends and strategic partnerships that keep your brand top-of-mind. At our core, we are fanatical about getting press for our clients. Our days are spent outlining – then executing – a wide range of cutting-edge ideas that are timely and newsworthy to make your brand the new buzz word.
Contrary to industry stereotypes, we specialize in neither smoke, nor mirrors: LFB Media Group delivers an honest assessment of your brand and a media strategy that makes sense. While we expect you to have high expectations for us, we guarantee that we’ve already set the bar even higher for ourselves.
Our established track record of successfully launching new brands – and sustaining long-term publicity on their behalf – has solidified LFB Media Group’s position as a leading resource for gatekeepers in the media industry for all things Lifestyle-, Fashion- and Beauty-related.
Welcome to LFB Media Group
ASHLEY BERG, PARTNER
Ashley Berg is the founder and partner of LFB Media Group, where she has overseen the rapid expansion of the firm while successfully orchestrating national and regional media campaigns for a diverse group of lifestyle, fashion and beauty clients.
At a young age, Ashley had a knack for the world of public relations. While only a high school student she quickly became a fixture at all the hottest nightclubs in Los Angeles, where she adopted a PR-savvy skillsets while working the velvet ropes as a club promoter (all before the age of 18). It was only natural that her next steps would be to tackle the PR world itself, and she quickly accepted a position at Kravetz & Company Public Relations, a boutique agency in Los Angeles.
As the company expanded, Ashley opened their New York office alongside one of its partners. Managing accounts on both coasts, she leveraged her vast network of media contacts to secure exposure for clients including Hennessy, Dom Perignon, Chandon, Veuve Cliquot, Moet & Chandon, The Kress, Palmer Hospitality Group, K-Hotels, The Orlando Hotel, La Terza and Catch 22.
After much success, Ashley was recruited by award-winning firm Alison Brod Public Relations to lead its Lifestyle Division, focusing on hospitality and beverage accounts. There, Ashley executed national publicity campaigns for a broad portfolio of world-renowned brands including Cain Leisure, The One Group, William Grant & Sons, Godiva, Tasti-D Lite and Lucid Absinthe.
Armed with more than 10 years of public relations experience, Ashley decided to embark on her own journey and founded LFB Media Group. The firm focuses on brand development, effective media placement and special events. Today, Ashley continues to be hands on with all of her accounts, providing invaluable media strategies tailored to meet each client’s specific needs.
Filippa Svensson, Partner
Upon completing her undergraduate degree from the University of Miami, Filippa Svensson immersed herself in the world of public relations first at Roc Media where she worked in lifestyle and special events. After working with clients such as Morgans Hotel Group (The Shore Club & Delano Hotel), Grass, Mokai, and Shaquille O’Neal, Filippa made the leap to New York to expand her media relations network. There, she took a position at Fingerprint Communications where she further honed her PR skills while working in the Consumer & Entertainment division. She concentrated her efforts on Polaroid and the brand’s expansion into a celebrity-focused realm, beginning with the Polaroid Beach House. Later, Filippa successfully executed lifestyle-focused media campaigns for high-profile clients including Philippe, The Grand, Maxim Magazine and Lucky Magazine.
Filippa then made a leap to renowned firm Alison Brod Public Relations where she took on a senior-level position in the Lifestyle Division. There, Filippa executed numerous media initiatives for a long list of prominent nationally-and internationally-based companies and brands, including: Rock & Roll Hall of Fame (25th Anniversary Concert & annual inductions), Discovery Times Square Exposition (TITANIC: The Artifact Exhibition & Lucy’s Legacy: The Hidden Treasures of Ethiopia), US Open, Yves Saint Laurent Opium, Renaissance Hotels, Cain Leisure, The One Group (STK, The Collective, One Little West 12th, Kiss & Fly, and Bagatelle), Genesis Today, Sensible Portions, Havaianas (U.S. Launch), Creative Vado, Microsoft Corporation and tinyprints.
In 2010, Filippa teamed up with Ashley Berg at LFB Media Group to join the lifestyle, fashion, and beauty-focused agency. The firm offers unparalleled service and caters to all forms of PR including brand development, media placement, collaboration and special events.