Looking over the beaches of Santa Monica, the Official Presenter Gift Lounge at the 2011 Film Independent Spirit Awards was kicked-off with a ribbon cutting ceremony and check presentation by Grey’s Anatomy’s Sandra Oh on behalf of the premier sponsor LG Cinema 3D HGTV to benefit Project: Involve. From the moment it opened, the Gift Lounge was bustling with activity as a long list of Hollywood elite stopped by to experience notable brands such as Nautica, New Balance, Pure Dark®, The Ritz-Carlton New York, Altoid® SMALLS®, Vera Bradley, Little Giraffe, CRUNCH, AMC Entertainment, and more. As they explored each gift, stars were captivated by an exclusive preview of the new LG Cinema 3D HDTV.
Celebrity guests included Nicole Kidman, Noami Watts, Gerard Butler, Hilary Swank, Vanessa Hudgens, Malin Akerman, Zoe Saldana, Michelle Trachtenberg, Mark Ruffalo, Kate Walsh, Taye Diggs, Jon Hamm, Anna Kendrick, Anne Heche, Jamie Foxx, Jane Lynch, Kerry Washington, Live Schreiber, Paul Rudd, Rosario Dawson, Samuel L. Jackson, Terrence Howard and more.
Media impressions reached over 300 million generating buzz from weeklies, dailies and national print, TV and online including USA Today, The New York Times, InStyle, In Touch Weekly, Life & Style Weekly, New York Daily News, New York Post, OK! Magazine, People, Us Weekly, Access Hollywood, Huffington Post, E! Online and more.”